What it includes
Strategy
Positioning, audience and tone before drawing anything.
Naming
A name that is available, easy to say and has room to grow.
Visual identity
Logo, color, typography and assets working as one system.
Rebranding
Your brand brought up to date, keeping the recognition it earned.
ONAY case →Brand guidelines
Rules and templates so your team can produce on their own.
Applications
Packaging, stationery, social, uniforms and launch.
How I work
Your business and your competitors. The first call is free.
Positioning, tone and visual territory.
The brand and its applications, with clear review rounds.
Guidelines, templates and files ready to produce.
Brands I built
Frequently asked questions
How much does branding cost?
It depends on the scope. A core identity costs less than a full branding with naming, packaging and campaigns. After a free first call you get a fixed proposal.
When does a rebrand make sense?
When the brand no longer reflects the business: it grew, changed audience, looks dated next to competitors or was built in pieces and lost consistency.
What are brand guidelines?
The document that sets the rules of the brand: logo usage, colors, typography, minimum sizes and applications.
Can we work fully remotely?
Yes. Calls, presentations and deliveries all work remotely, in English or Spanish.