Luma
Skincare as an elemental ritual. Water, fire, earth and air.
The challenge.
Luma wanted to scream handmade without saying a word. It had to feel artisanal and premium at the same time, at first glance.
The solution.
I got there through the colors, the shapes and the illustrations, all pointing to that handmade feel. The typography gives it the premium air, in line with its statement and ready to adapt to any piece.
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