QUETZO
Guatemalan banking that lives on the phone and moves money as fast as a text message.
The challenge.
In Guatemala banking still feels like an office: lines, opening hours, paperwork and apps that look like forms. Young people get paid, pay and save from their phones, and their bank lags behind.
The solution.
The name comes from the quetzal, both the currency and the bird. Electric blue, a four-point spark and dot screens carry the brand from the card to the app, the billboard and the launch merch, with a fast, clear and playful tone.
Interactive brand guidelines
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