VOY!
An app to get out and discover Guatemala.
The problem.
Guatemala is full of destinations almost nobody knows how to find, and travel apps all look the same: boring and forgettable. Traveling the country had to feel a lot more exciting.
The solution.
I designed VOY! from scratch, brand and app. A look that breaks away completely from the competition, with the green of Guatemala’s forests taken to a saturated, modern tone. I gave it a rewards system that pushes you to get out and explore, a brand that adapts to anything and an app that’s solid end to end.
Try the app.
This is the real VOY! prototype, running right here. Tap and navigate as if you had the app in your hand.
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