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PENSILVANIA

Short-drop streetwear where every piece comes with its own archive.

Project
Brand concept
Discipline
Brand - Streetwear
Scope
Identity + apparel
Region
Guatemala
Year
2026
Service
Branding in Guatemala
Problem

The challenge.

Local streetwear borrows logos from abroad or settles for trendy prints. It needed a brand with a world of its own, recognizable without reading the name.

Branding

The solution.

A burst star as the symbol and archive micrographics on every garment: codes, measurements and the drop number. All in black and white, with hang tags and labels people collect as much as the clothes.

Interactive brand guidelines

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