Grupo Cofiño
Visual systems and campaigns for Central America’s leading automotive group.
The problem.
The biggest car brands in Guatemala needed material up to their standard, in every format, without losing consistency for a single day.
The solution.
Here I did it all: animation, print, billboards, brand guidelines, digital material and paid media for the country’s top car companies. A system that works just as well on a giant billboard as on an Instagram story.
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