Experience
Grupo Cofiño · 2024 to date
Graphic designer, first in-house and now freelance. Key visuals, billboards, retail, paid media and social for Toyota, Lexus, GAC and Thule.
See the case →Autódromo Los Volcanes · 2023 to date
Logos, print, race artwork and season content for Guatemala’s racetrack.
NACAM Games · FIA · 2024
Logo redesign for the motorsport games of the FIA NACAM region.
See the case →What I design
- Launch key visuals and their rollout to every format.
- Billboards, street furniture and point of sale for dealerships.
- Social and paid content per model.
- Logos, identity and race artwork for events, drivers and teams.
- Brochures and spec sheets.
How I run a campaign
Model, audience, channels and launch dates.
The concept applied to the hero piece.
Every format with sizes and copy checked.
Final and editable files ready for print and media.
Cases
Frequently asked questions
What exactly did you do for Grupo Cofiño?
I have been a graphic designer for Grupo Cofiño since 2024, first on the in-house team and now as a freelancer. I design key visuals, point of sale, paid media and social for Toyota, Lexus, GAC and Thule, and I built a Figma component system that cut the team’s production time.
Do you work with drivers and racing teams?
Yes. Logos, identity, social artwork and print for drivers, teams and motorsport events. I have designed for Autódromo Los Volcanes since 2023.
Do you design race car liveries?
I design the graphics and deliver files ready for the wrap shop. Printing and installation are quoted with your supplier.
Do you work with dealerships outside Guatemala?
Yes, remotely for Central America, Mexico and the United States, in English or Spanish.