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NACAM Games

Logo redesign for the FIA motorsport games in the NACAM region.

Discipline
Brand · Logo
Scope
Brand redesign
Client
FIA · NACAM
Region
Central America
Year
2024
Service
Branding in Guatemala
Redesigned NACAM Games logo in white over a blurred photo of race cars on a track, by CBAS
(Problem)

The challenge.

The logo was ugly, barely adaptable and not legible at all. A racing brand can’t look like that.

(Branding)

The solution.

I created a modern, adaptable brand that keeps the racing spirit, but in a timeless way. Designed to hold up and look good anywhere, without looking dated six months in.

NACAM Games logo in black on a white background, with a strip of country flags underneath
NACAM Games logo in white on a black background, reversed version
Gold NACAM Games medal with the N and FIA logo, hanging from a red ribbon over a racing suit
Navy blue NACAM Games logo decal on the rear of a white car with a spoiler
Person seen from behind in a navy racing jacket with the white NACAM Games logo across the back
White racing helmet seen in profile with the NACAM Games logo on its side
NACAM Games badge in navy and gold, with a waving flag made up of country flags

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