LOZA
A builder of exposed concrete, with the structure in plain sight.
The challenge.
Builders in Guatemala all present themselves the same way: yellow hard hat, a render and promises of quality. None of them builds its brand on an idea about architecture.
The solution.
In brutalism the structure is the facade, and the brand grows from that. A stepped italic L, black, concrete and a site yellow you can see from the street, on hoardings, banners and stationery.
Interactive brand guidelines
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