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MALOSO

Candy for grown-ups, with cocktail flavors.

Project
Brand concept
Discipline
Brand - Candy
Scope
Identity + packaging
Region
Guatemala
Year
2026
Service
Branding in Guatemala
Problem

The challenge.

Candy is designed for kids or for nostalgia. An adult who wants a treat that tastes like mezcal or rum had no brand made for them.

Branding

The solution.

MAL over OSO in a chunky typeface, with a heart hidden in the A. Lilac, plum and pressed candies in pastel tones build pouches, tins, jars and boxes that look sweet and naughty at once.

Interactive brand guidelines

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