Siete70
Small-batch tequila for the hour that does not exist: seventy past seven.
The challenge.
Premium tequila is sold with two worn-out faces: ceramic bottles with gold trim or agave and sombrero folklore. Neither sells the feeling of drinking it.
The solution.
The brand revolves around an impossible clock and a hand-drawn coyote that howls at that hour. Deep red, hard afternoon light and a typographic label that reads slowly, like a lucid dream.
Interactive brand guidelines
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