TORKX
Precision Torx fasteners presented as design objects.
The challenge.
Fasteners are sold as a commodity: crowded catalogs, stock photos and brands that all look alike. Nobody cares how the part that holds everything together looks.
The solution.
The six-point Torx star becomes the symbol and a cropping frame. Grainy blue gradients, the flawless screw under studio light and workshop scenes with motion blur.
Interactive brand guidelines
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