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ONAY

Where education goes, opportunities bloom.

Discipline
Brand · NGO
Scope
Full rebrand
Format
Digital + print
Region
Spain
Year
2024
Service
Branding in Guatemala
Children and young people smiling outdoors inside a leaf shape on an orange background, ONAY cover by CBAS
(Problem)

The challenge.

ONAY needed to rejuvenate, strengthen and improve its identity, but without touching the logo. Refresh it without breaking it.

(Branding)

The solution.

I solved it with a system of adaptable illustrations, simple and consistent, so the brand could grow and stay coherent. Stronger and more current, but as recognizable as ever.

ONAY social post with an orange graduation cap on brown and the text Where education arrives, opportunities bloom
ONAY social post with a light blue stethoscope on navy and the text Health should not be a privilege
ONAY social post with a blue heart above an open hand and the text Change starts when you decide to get involved
ONAY icon set in orange on light blue, including a medical cross, graduation cap, tree, megaphone, book and heart
ONAY social post with PAZ! (peace) in large orange letters and an orange dove on a white background
Square ONAY social post with a white drop on an orange background and the text Every drop counts
ONAY key visual with a black and white photo of a woman hugging a girl, on an orange background with icons and the logo
ONAY brand board with photography, icons, Poppins typography and a palette of blues, orange and brown
ONAY brand manual open next to its navy cover, with logo versions in orange, navy and white
Phone with the ONAY Instagram profile and posts such as What if your time changes lives? and Happy Mother's Day
ONAY business cards in navy and light blue lying on a stone step
ONAY letterhead on an orange background, with the logo at the top and a strip of icons along the bottom

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