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Surreativo

Brand for a creative, surreal, full-color event.

Discipline
Event · Brand
Scope
Identity + applications
Format
Physical + digital
Region
Guatemala
Year
2024
Service
Branding in Guatemala
Surreativo logo by CBAS, white mirrored lettering over a multicolor gradient with grain
(Problem)

The challenge.

An immersive exhibition of surrealist artists called for branding and naming that lived up to what people would experience inside.

(Branding)

The solution.

I built the brand and the naming with the photography of the figures front and center, and tied in the surreal side with the colors. An identity that gets you ready for the experience before you even walk in.

Audience in silhouette facing a large Surreativo event screen showing surrealist paintings of melting clocks and a deer
Surreativo animation, white logo on a multicolor gradient with black and white portraits appearing around it
Two Surreativo STAFF badges on colorful lanyards, with gradient backgrounds and line drawings of men in bowler hats
Surreativo billboard with the logo over a rainbow gradient, a black and white portrait and the dates June 1 to 30
Large Surreativo wall poster on a street, with a black and white portrait, the June dates and a pedestrian walking by
Surreativo ticket with a tear-off stub, logo over a gradient, black and white portraits and a QR code

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