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Realidad Rota

Tour identity in risograph style.

Discipline
Identity · Poster
Scope
Posters + tour
Format
Print
Region
Guatemala
Year
2024
Service
Graphic design in Guatemala
Realidad Rota by CBAS, pictogram of a human figure broken into white geometric shapes on navy blue
(Brief)

The problem.

An artist’s album launch needed branding that lived both in print and at the concert, all tied together.

Wall covered in orange and blue Realidad Rota Tour 2024 posters, with a woman in profile in front
Giant Realidad Rota Tour 2024 banner on a building facade, with a cream geometric figure on blue and the tour dates
Realidad Rota Tour 2024 mural on a building wall, with a band of cream glyphs on blue and the list of tour cities
(Approach)

The solution.

I built all the branding and printed material for the launch, connected to the concert. Broken illustrations, futuristic colors and textures that tie the broken-reality concept together from start to finish.

Realidad Rota vinyl record and sleeve, with a chalk-style face drawing over a teal to black gradient
Realidad Rota event wristbands in orange, blue and black, with cream pictograms and QR codes on a black background
Two phones showing the Realidad Rota ticket app, with a QR code pass and the table purchase screen

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