ELO Avanta
Identity for an emerging finance brand.
The challenge.
ELO is the line of loans from Avanta, a finance company. The challenge: make it feel trustworthy without falling into the usual gray, boring look of the finance world.
The solution.
I built the branding for ELO by Avanta with an identity that conveys trust and still has character, so a lending brand can look modern and approachable.
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