Palma

Identity for a to-go seafood spot on the beach.

Discipline: Brand · F&B
Scope: Identity + packaging
Format: Physical
Region: Guatemala
Year: 2025
Service: Branding in Guatemala

Sidewalk sign for Palma Seafood To Go standing on sand, with two cups of food on top, by CBAS

(Problem)

The challenge.

Palma had to scream beach town, party and buddies, and feel fresh and approachable in any application.

(Branding)

The solution.

I tied it together with the illustrations and a logo made to carry that warmth and beach-town vibe. The colors seal the concept: one look and you’re already in party mode.

Palma pattern of cut-out blue illustrations with palm trees, shells, starfish and waves on a light background

Hands holding a white Palma Seafood To Go cup with a gold spoon, on a mustard yellow background

Palma restroom sign with geometric cream pictograms on a dark blue plaque, mounted on a stone wall

Palma Seafood To Go wall sign with raised black letters on a concrete wall

Person in a yellow sweater holding up a clear cup with a Palma label against a blue sky

Lemon covered in Palma illustration stickers of birds, a sun, waves and palm trees, on a white background

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