Sebastián Martínez

Branding and print material for high-impact projects, working directly with the client from concept to final piece.

Campaign pieces and brand content for the agency’s clients, focused on social media.

Key visuals and pieces for Toyota, Lexus, GAC, Chevrolet and BYD omnichannel campaigns. I coordinated with the paid media (Meta Ads) and community management teams to align every piece with its campaign’s goal. Point-of-sale production: billboards, street panels and banner strips. I built a system of components and variables in Figma that cut the time the team spent on adaptations, and brought AI tools into vehicle compositing to speed up production without losing quality.

I reorganized the brand’s identity: key visuals for social media, a Framer website built from scratch with its UI/UX, and print production (uniforms, hard hats, business cards and vehicle graphics).

Campaign for the El Mesías de Händel concert, from concept to final pieces. Branding for the Palma restaurant and social media content management for Palma El Paredón and Spectare.

I led a creative duo on the full rebrand: visual system, brand guidelines and templates so the team can produce on its own.

I redesigned their digital portfolio and social media look, and unified the visual standards of their sales presentations.

Logos, print pieces and event artwork, plus social media content and seasonal promotions.

Full branding from concept: palette, typography, iconography and applications, with usage guidelines.

Menu, packaging and point-of-sale pieces, plus social media artwork and seasonal campaigns.