GT --:--Let’s talk
hello@cbas.designWhatsAppInstagramLinkedIn

Cochitaco

Enjoy it without the food coma. A taco brand with character.

Discipline
Brand · F&B
Scope
Identity + packaging
Format
Physical
Region
Guatemala
Year
2023
Service
Branding in Guatemala
Takeout paper bag with the pink Cochitaco logo and tagline on a green background, by CBAS
(Problem)

The challenge.

A taquería with a cool name couldn’t fall into the usual stereotype, with the same old taco shop logos.

(Branding)

The solution.

I broke out of that with a friendly character, colors that pop and a set of icons that adapt to everything, from digital to print. A brand with attitude that looks like no other taquería.

White paper bag with a die-cut handle, pink Cochitaco logo and contact details at the bottom, on a green background
Roll of round Cochitaco stickers with a pink pig outline and the words Cerrado y seguro, on a yellow shelf
Two Cochitaco takeout containers with paper sleeves reading Provechito, in pink and orange, beside a pig sticker
Two Cochitaco paper cups covered in colorful typographic phrases, on a pink and lime green background
Kraft napkin folded into a diamond with the Cochitaco logo and the line Pa' quedar limpito, on hot pink
White apron with green trim, the Cochitaco logo and colorful typographic phrases, on a yellow background

More projects

See all 15→

Next projectPalma
Palma, Brand · F&B